The frenetic sport of handball has a massive European following, with the kind of support and television coverage that you would expect for a sport of its popularity and therein lies a problem… if you are a female player. In common with many others among the world’s major sports, it’s the top men that get the TV coverage with the women playing second fiddle and, of course, this isn’t just a battle of the sexes – the lower leagues in any sport, so-called ‘minority’ sports and disability sports are all looking to build a fan base and get exposure for sponsors. If this is your problem too, how about taking a lead from the French Handball Federation (FFHB) and their top women’s league, the Ligue Féminine de Handball (LFH)? The LFH harnesses Twitter and other social media superbly well and one of their central messages is pushing fans towards match…
