Despite its roots in sport, Dartfish has long been used by diverse activities for which video can contribute to understanding and assessment. Here’s one such example. Held each spring at Kennesaw State University’s Cole College of Business in Georgia, USA, the National Collegiate Sales Competition continues to draw interest and participation from both elite university professional sales programs and corporate recruiters searching for top flight college graduates. Participants nationwide prepare all year for the NCSC, culminating with 20 minute sales presentations to a ‘buyer’ that are judged by university professors and corporate sales experts. Founded 15 years ago by Dr. Terry Loe, Director for Selling at Kennesaw State in the Department of Marketing and Professional Sales, the NCSC grew out of Dr. Loe’s long-held belief that “Engaging students is a continuous challenge facing university faculty.” To address this, Dr. Loe brought competition into the classroom in conjunction with experiential role-play…
