Michael James is a tennis performance coaching analyst with a proven track record of working alongside top 10 ATP and WTA players, including multiple Grand Slam champions since 2018.

As a Dartfish-certified expert, he leverages match analytics, season-long data, and opponent scouting to deliver tailored movement and technical feedback reports.

James currently provides the Mouratoglou Tennis Academy, a world-renowned institution celebrated for producing tennis luminaries such as Coco Gauff, the 2023 US Open Champion, and former World No. 4, Holger Rune.

“Mike with Head Coach Patrick Mouratoglou & Danish Tennis Player Holger Won following Holder’s Paris Masters victory in November 2022”
“Dartfish allows analysts to be creative and fit for the player or team they are working with. The tools provided in the software allow all good analysts to create world class feedback.”

Delivering Tailored Feedback: A Data-Driven Approach

Whether it’s pre-match scouting reports or post-match debriefs, Michael and his team use data-driven insights developed by Dartfish to identify specific areas where players can improve.

For example, by analyzing patterns of play, Michael can pinpoint repeatable strategies that give his players a competitive edge. He’s also adept at identifying areas where players can improve their technique or movement, ensuring they’re always performing at their peak.

Dartfish Power BI Service and Return Dynamic Report
Dartfish Power BI Service and Return Dynamic Report
“Most tennis matches are decided between 5-10 points so having an edge in repeatable patterns is very important.”

Mike and his team analyze match patterns throughout the game.

Pre-match scouting reports allow analysts to identify where the player can most repeatedly hurt the opponent throughout the match and, thus, make tactical game decisions.

To exemplify: a wide serve on the deuce side followed by a forehand back behind the player would be considered a “primary pattern of play” that could be repeated on the players first serve during the match

After the game, video analysis shows how effective the player was in maintaining the tactics defined before the match.

Winning and losing patterns of play

Collaboration Across Teams: The Key to Tennis Player Development

Mike collaborates closely with coaches, medical staff, and other team members to provide a comprehensive approach to player development. By sharing insights and working together, they can create a more holistic and effective training environment.

Dartfish Solutions allows analysts to produce range of important reports to share with players and coaches:

  • Video montage with written specific feedback,
  • Custom Power BI report published on the Dartfish TV channel.
Mouratoglou Academy - Dartfish presentation
Dartfish montage with text and feedback annotations.
Mouratoglou Academy - Dartfish presentation
Analysts can add text layouts, drawings, and animations to illustrate some specific points of improvement.
“We are working with other team members such as physical trainers to examine points at which key movements could be improved.”

From Raw Data to Strategic Insights: Dartfish Advantage

One of Dartfish’s most potent tools is the ability to transform raw data into visually compelling and actionable insights. 

The graph below, which showcases a player’s acceleration data across different surfaces and tournaments, offers a wealth of information.

By visualizing such data, Michael empowers coaches to make informed decisions. They can pinpoint specific areas for improvement, tailor training regimens, and develop strategies to exploit the weaknesses of opponents. 

“At Mouratoglou Analytics we strive to provide the most comprehensive sports science approach and Dartfish is a huge help making this happen.”

To Go Further

Video: Interview with Warren Pretorious, founder of Tennis Analysis, about the importance of tennis analytics for all categories of players.

Download Our Tennis Guide

Guide: How to use Dartfish for Tennis in smaller colleges, academies and high school teams.

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